Wholesale hats flow out to retailers across the States and round the globe. What exactly is so interesting about wholesale hats that stock the retail shops? Why can’t consumers pass them by without trying them on, even it is simply for fun?
Wholesale hats provide personality, individualism, and character. Yes, but we know that. The deeper attraction is identification with heroes. Hats define so many heroes and retailers supply the statement that can help the normal person identify with the heroes inside their lives. Before you write this off as a plug for cheap wholesale hats, continue reading and find out if your heroes aren’t here.
First there’s the cowboy hat. These wholesale hats reach every age group. The older generation remembers John Wayne, Marshal Matt Dillon, and Captain Gus from Lonesome Dove. Maybe their interests go deeper to historical figures like Wild Bill Hickok, Wyatt Earp, or Buffalo Bill. The hat that dominates this look is the roll-out of John B Stetson who defined cowboy hats with his original design which he named “Boss of the Plains”. This wide brim felt having a high creased crown replaced this mixture match of hats cowboys wore until then and reached such popularity that Stetson was making over two million hats a year by 1886. This is the hat virtually every cowboy mentioned previously wore and also the style their admirers want today.
They are the heroes and cowboy hats that attract middle age and up, but what about the young? They have got another set of heroes you locate on MTV or in country music. When J-Lo and Britney Spears showed up in rolled straw cowboy hats a rage swept the nation with this headwear. You think rolled straw cowboy hats on Willy Nelson and a lot more current, Kenny Chesney and Jessica Simpson don’t effect what their fans wear? Quite the contrary! Country music fans are big in to the cowboy hats that appear to be good on their idols.
Now what about the golfers? By the early 20th century, this sport so captivated public interest that the Sears & Roebuck catalog had pages of golf hats that looked like oversized newsboys. For Ben Hogan it had been this or an ivy cap. Sam Snead had been a fedora man and Greg Norman put the Aussie on the world map. The amount of seniors do you see on the golf course wearing the hat that made their favorite golfer look great? The connection between headwear and heroes appears to run so deep you never outgrow it.
The sports relationship with hats doesn’t end there. Baseball caps need no introduction. This is the hat that everyone feels comfortable wearing today. When every man wore a fedora along with his suit in the forties and fifties, all-stars like Ted Williams, Stan Musial, and Mickey Mantle were looking great in their ball caps and had a massive fan club. Through the sixties fedoras were tossed aside and also the cool headwear was ball caps. Ever since then ball caps haven’t missed a lick.
The there’s football fans. Coach Bear Bryant at Alabama and Tom Landry from the Dallas Cowboys probably inspired more guys to wear herringbone or houndstooth fedoras than each of the advertising of Madison Avenue.
Next comes the films that are always delivering a new batch of heroes. Indiana Jones is back in the theaters and even Cracker Barrel restaurants are selling adult size Indiana Jones fedoras. As well as the Great Gatsby? Fans choose the oversized ivy cap. Don’t forget Rocky within his porkpie. For the women, Angelina Jolie fans will need to have a cloche once they begin to see the Changeling. Movies make a huge impact on hats and fashion in general.
Then there’s the vintage crowd and those that remember hats that parents or grandma and grandpa wore. This stuff is soaked in happy childhood memories that wholesale hats revive-fedoras for guys through the forties or fifties, pillboxes for ladies from the same era. How about those old family photos with cloches? When anyone sees a hat that rings a bell jbocge childhood memories, they must comment, they must try it on, and frequently they need to buy it.
OK, kids don’t know anything about these hats, but they sure know celebrities. Think this doesn’t provide heroes that wholesale hats fulfill? You know it will-J-Lo’s wide brim floppy hat, Hillary Duff’s ivy cap, Britney’s fedora, or Brad Pitt’s newsboy. Here’s a wholesale hat market that goes on, and on, and on like the pink bunny.
So just why do a few of the wholesale hats that ship to wholesalers blow out and some hardly sell? Take cowboy hats in 2007. Many wholesalers as well as retail shops sold more cowboy hats in 2007 than some other style. Yet shops reported cowboy hats his or her worst performer in headwear. It appears to knowing your market and playing in their mind. You wouldn’t expect the shopper trying to find Ives St Laurent to get fitting rolled straw cowboy hats. Through the same token, trendy shops catering to the young waste space displaying dress hats. Hats need to fit the market and connect with the heroes of that age group.
Somehow hats, more than some other accessory, assist the average person take on the aura of larger than life personalities that touch them. Often conscious, sometimes sub-conscious, the consumer gravitates to the hats that identify them with their heroes.